Mcdonalds Tween TVC

Entry edited on: January 11, 2010.

Click here for the link to the Mcdonalds Tween TVC

I like this new Mcdonalds Tween Commercial.

A lot of people I know have been saying that they don’t like this commercial. Sure, the kid in the beginning seems “bastos” (disrespectful) for telling his parents that it’s embarrassing to have them be seen with him. But in all honesty, tweens are really like that. I’m not saying all are, but at that age, kids really do start to feel embarrassed to be with their parents. Honestly, there were times that I felt the same way as well. I’m not going to lie and say that I never felt not-embarrassed with my parents around. Even at 21, I sometimes feel that way.

What I love about the commercial is how at the end of it all, parents will always be parents and love their kids. It’s a very Filipino thing, in my opinion. Despite the kid shooing his parents off, in the end, when he was in trouble, his parents were right there. The look on the kid’s face after he found out that his parents had paid for him, was really touching.

It’s actually pretty good. The tween learns that even after all he had done to his parents, they still bothered to look after the son.

Thoughts on specifics of the commercial.

Though many people disagree with the presentation of Mcdonalds’ commercial, possibly influencing children to act in a way similar to the tween in the commercial, I believe that the commercial can be seen in a better light.

Honestly, the tween in the commercial was disrespectful to his parents, shooing them away so that he could look good for his date. Yes, this part can be interpreted in a bad way, but I think Mcdonalds was being very truthful in portraying how some tweens really are nowadays. Kids nowadays are growing up too fast, and in the process, try to get away from their parents’ clutches earlier and earlier in life. Yet, the TVC later on portrays the child’s “immaturity” as he realizes that he doesn’t have enough cash to pay for his date. It is when the girl at the counter tells him that his meal has been paid for and he sees his parents driving off that the tween realizes his mistake. Or well, that’s how I interpret it.

For me, that ending can really be a lesson for tweens instead of something “degrading”. I’ve heard some people say that the ending is not good as it portrays that parents will always be there to bail their children out in spite of their actions. True, but instead of looking at it in a bad way, it could be interpreted through the tween realizing that in spite of his wanting to grow up, he’s still too young and still needs to depend on his parents. Viewers who watch this commercial can understand this as a child realizing that in the end, he is really just a child and that his actions towards his parents was a mistake. In effect, making the child feel guilty towards his previous actions of telling his parents that nakakahiyang kasama sila (it’s embarrassing to be seen with them). Basically, the tween also realizes that in the end, his parents really love him. ❀

Mcdonalds, love ko ‘to.

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6 comments on “Mcdonalds Tween TVC

  1. The way I interpreted it was, err, parents who loves their child very much. They’ll always be there for them and all. If I was to dig a bit deeper, I might say McDonalds is saying some of their deals are so cheap now, even jobless teens can afford them.

    Commercials from other countries never cease to amaze me. It’s always interesting to see how another creative mind essentially portrays the same thing we might have.

    And it never ceases to amaze me at how people will over think on some things, especially advertising, trying to draw out an intricate explanation when the entire message is probably something very simple. The sort of thing that probably fuels TV censorship.

    I’m also speaking out of ignorance, I admit, I have no idea what they’re saying and I noticed commercials over there are very different. To be honest, my first thought was “What does this have to do with McDonalds? The title card at the start said ‘Product: Everyday McSaver Deals’, what the hell is that? *googles*……. o_O ……..what does this have to do with McDonalds?“. XD

    I noticed you guys use McDonalds as a platform rather than a focus, I watched a few other commercials too (the one with the older and younger brother, was heartwarming-ish). So I probably don’t understand the psychological background behind these commercials. Fair enough, each target audience requires a different approach and I’m just not their target.

    • In response to your first paragraph, actually, teenagers aren’t allowed to work in the Philippines. We don’t have those part-time job things. We are totally dependent on allowances because we have a child labor law.

      Lol, don’t mind the beginning frame. That’s a media customer thing and really makes no sense at all, even to us.

      In the Philippines, I think Filipinos are very much into the cheesy stuff. We really love heart warming commercials and scenes. Mcdonalds in the Philippines actually has a lot of those family-oriented commercials. I guess it’s really dependent on our society. That’s probably why a lot of people don’t like how the tween “told off” his parents.

      From my entry, did you sort of get what their dialogue was? XD

  2. I don’t really watch TV anymore and usually end up catching up with these commercials as they get played while you are eating inside the establishment. McDonalds advertising really has a way of making it personal and memorable.

    Not sure though if parents, in general, will be supportive of the idea about their young son asking a girl out for a date and even drop him off.

    • If I were a parent, I guess I’d feel hurt too if my child told me I was an embarrassment to them. But since I’m not yet at that stage in life, I find that Mcdonalds was being very honest about their portrayal of the youth.

      I guess it really depends on whose perspective you’re viewing this commercial.

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